August 7, 2018
Marketing your business in the digital age isn’t simple. The internet makes it easy to get out there, but how do you meaningfully connect with prospective clients? How do you translate leads into sales? And perhaps most importantly, how do you do it without breaking the bank? The answer might be as simple as starting a blog.
Creating a blog on your website is a great way to improve your SEO, bring in new traffic organically, and give your customers an opportunity to engage with meaningful branded content. Here are the ways your blog will help to attract new clients.
1. Opening doors
Your blog is a great entry point for prospective clients. Creating content that will attract your target audience is the best way to bring them in organically. If the content is strong, you shouldn’t need to worry about expensive paid marketing campaigns to find your targets - they’ll come to you. Now you can introduce them to who you are, what you do, and how you can help to make their lives easier with a great product or service.
2. Improve SEO and collect organic traffic
This is where your blog will pay for itself. By generating value-added content that is related to your business area, you have a great opportunity to improve your SEO (search engine optimization). Adding a blog to your website, and filling it with fresh, useful content, will improve your position in organic search and in turn make your brand more visible to potential clients. If your blog is talking about the thing that they’re searching for, you have a much better chance of cutting through the noise - and you won’t need to worry about spending your advertising dollars on search engine marketing.
3. Educate your customers
A blog allows you to build an authentic relationship with your customers - and this puts you in a position to do some teaching. You don’t want to ‘sell’ in your blog, but you can actively frame your products and services by discussing topics related to your business - presenting the issues at hand and positioning your business as the answer to them. If they have questions, now they know who to ask.
4. Build your sales funnel
People often ask how a blog will translate to actual sales, and the answer is simple. Building a blog that consistently engages potential customers fills the top of your sales funnel with eager and informed visitors ready to take action. Bringing a user to your website is half the battle, and your blog just took care of that. Now your product or service has a chance to speak for itself, and your well-designed website has a chance to drive conversions.
Consumers today are looking for fresh, informative, engaging content. Adding a blog to your website is an excellent way to give your prospective customers just that - while giving you the opportunity to attract, educate, and convert new clients. If you would like to learn more about how great marketing can improve your business, visit us at Surgical Marketing Group.